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Content Marketing

Good content marketing connects users with an emotion, blending empowerment with intrigue.


WildX is a tour operator offering tailor-made, luxury safari adventures across the African continent. I was responsible for large portions of content marketing to promote luxury lodges and their experiences, as well as in-depth and entertaining original editorial.


WildX in a Bottle

Digital Summary of Work

Enjoy a combination of my best work for WildX


Chobe Game Lodge

Marketing Content

"Set on the banks of the Chobe River, Chobe Game Lodge provides the ultimate in exclusivity, with its blend of land and water safari experiences..."


Chobe Savanna Lodge

Marketing Content

"Just a dot within the vast reaches of Chobe National Park’s Puku Flats, Chobe Savanna Lodge offers safari rich in scenery and..."


Linyanti Bushcamp

Marketing Content

"Nestled along the fringes of scenic floodplains, Linyanti Bush Camp is a remote safari camp in the wild dog stronghold of Linyanti and Kwando..."


Camp Xakanaxa

Marketing Content

"Looking over the Xakanaxa Lagoon and its waterways, Camp Xakanaxa is an understated yet luxurious addition to the Moremi's safari offerings..."


Yin and Yang

Editorial Marketing

Pseudonym "Surfing is like having a dance with mother nature. The ocean is her ballroom and waves the frills of her dress, swaying to the..."

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The March of the Penguins

Editorial Marketing

"In the freezing dark of an Antarctic winter, the endless night is a punishing place to be. It’s as if life was never meant to be here. Yet, in the huddled..."

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The Eternal Race

Editorial Marketing

Pseudonym "A deep rumble vibrates across the savanna, and tensions rise as eight million hooves kick up a thick blanket of dust. As they make their way..."

Old Mutual

I created content from sports press releases to content  on their World of Endurance website. Here, I interviewed experts of the industry who shared their expert advice while crafting Old Mutual product into these pieces.

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Put your Heart into your Running

Product Marketing

"Anyone can use heart rate training, from the novice to the expert, from the single parent to couples and their children. Running technique expert..."

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Master the Conditions

Brand Voice

"What sets MTB apart from the rest of cycling is sheer variety, and what better way to tackle that variety than with the best mountain bike advice around..."

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Make Running Easier

Brand Voice

"The race begins before the gun goes off. In fact, it begins before the training even starts. Devon Coetzee, a biokineticist and running consultant, explains..."

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The Right Shoe for You

Brand Listicle

"Do you remember the Nike Waffle? Many regard this shoe as the very first “proper” trainer, and a monumental step forward for the industry. But that’s all..."

kulula holidays

I created original travel content, such as listicles, guides, editorial and research pieces for kulula holidays, a division of kulula which falls under the Comair umbrella. Pieces were on-brand and followed the unique tones, style and voice of kulula and promoted domestic travel.

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Make this Leap Year Local and Legendary

Brand Voice Listicle

"A leap year is a special one for us at kulula. Adding another day to the year is one more chance to leap past our limits, and even our own expectations..."

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2020 travel trends

Brand Voice Listicle

"It’s a new year, a new decade, and the beginning of a new generation of travellers. From planet-friendly lifestyles to a new craze of tiny travelling..."

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Top Five Surf Spots in Cape Town

Brand Voice Listicle

"Whether you’re a golden oldie or a total newbie to the world of waves, Cape Town’s oceans offer an abundance of surf spots that are sure to impress even the most..."

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