Good content marketing connects users with an emotion, blending empowerment with intrigue.
WildX is a tour operator offering tailor-made, luxury safari adventures across the African continent. I was responsible for large portions of content marketing to promote luxury lodges and their experiences, as well as in-depth and entertaining original editorial.
I created content from sports press releases to content on their World of Endurance website. Here, I interviewed experts of the industry who shared their expert advice while crafting Old Mutual product into these pieces.
I created original travel content, such as listicles, guides, editorial and research pieces for kulula holidays, a division of kulula which falls under the Comair umbrella. Pieces were on-brand and followed the unique tones, style and voice of kulula and promoted domestic travel.